Warm-Up to Winter White: What is Winter White?

Welcome to my blog! J

A big trend this winter season is the increasing presence of winter white in pants, tops, blouses, sweaters, dresses, skirts, and accessories. The taboo fashion rule of not wearing white after Labor Day is rapidly changing to include white in the winter months, in shades ranging from pure snow white to classic ivory. Winter white is a trending color this season because of its relationship to snow and the beauty of a winter snow scene. White is pure and crisp and clean, and many women, and men, are participating in the trend because they are able to easily recycle their summer clothes that are white and rework them into winter looks. This trend is inexpensive and smart due to the current state of the economy.

The main demographic that is participating in the winter white trend is both women in men ranging from childhood to young adulthood. This group is wearing this trend because the status quo of not being able to wear white after Labor Day has changed during their generation. Middle aged and elder adults will eventually assimilate to the trend, but they are used to not wearing white after Labor Day so they are hesitant of the trend at the moment. Examples and articles about winter white can be found in fashion magazines such as Vogue, Instyle, Marie Claire, Elle, and Seventeen Magazine. Many trendy teen stores such as Forever 21 and Charlotte Russe are carrying winter white clothing and accessories, and popular department stores such as Macy’s and Kohl’s are beginning to catch on the trend and fill their stores with winter white. Below I have linked some examples of winter white clothing and accessories to the stores that carry them along with prices. Enjoy! J